When you feel safe, you can truly be free

The three-point safety belt was just the beginning of Volvo Cars' vision to make you feel safe. For Life

Kuala Lumpur, 5th February 2024 – Feel true freedom when you are secure – a sentiment at the core of Volvo Cars' commitment to safety. In 1959, Volvo Cars, in collaboration with Nils Bohlin, revolutionized vehicle safety by introducing the three-point safety belt. Not only did they pioneer this critical design, but they also generously waived patent rights, allowing widespread adoption across the automotive industry. Since its inception, the three-point seatbelt has saved an estimated one million lives and prevented injuries for countless others.

As a trailblazer in automotive safety, Volvo Cars continues to lead the way, introducing a myriad of safety innovations beyond the iconic seatbelt. The brand's unwavering dedication to safety is exemplified by their vision that no one should suffer serious harm in a new Volvo car. Today, Volvo Cars aspires to achieve zero collisions, identifying three key areas – speeding, intoxication, and distraction – as "gaps to zero." In response, the company has capped the maximum speed of its cars, addressed issues related to intoxication, and is actively developing a Driver Understanding System utilizing a two-camera setup to detect driver distraction, sleepiness, or intoxication.

This commitment to safety resonates with Volvo car owners, each with a unique story. Alvin Geoffrey Alphonso, CEO of Port Klang Cruise Terminal, shares his journey from being captivated by a relative's Volvo P1800 to realizing his dream of owning a Volvo. Alvin emphasizes the importance of Volvo's active safety features, citing instances where they proved crucial, especially the lane departure warning.

This commitment to safety resonates with Volvo car owners, each with a unique story. Alvin Geoffrey Alphonso, CEO of Port Klang Cruise Terminal, shares his journey from being captivated by a relative's Volvo P1800 to realizing his dream of owning a Volvo. Alvin emphasizes the importance of Volvo's active safety features, citing instances where they proved crucial, especially the lane departure warning.

Adrian Kuah, a digital product manager, echoes the sentiment, expressing his satisfaction with the semi-autonomous functionality and Advanced Driver Assistance System (ADAS) of his Volvo XC40 Recharge. Adrian attests to the transformative effect on his driving experience, emphasizing the trust he places in Volvo's commitment to safety.

To provide an immersive experience of Volvo's safety innovations, Volvo Car Malaysia is organizing the inaugural Volvo Safety Driving Experience at Sungai Best Airport on March 2nd and 3rd, 2024. This event, open to both Volvo car owners and non-owners, offers a firsthand encounter with Volvo's nearly century-long legacy of safety advancements. Limited slots are available on a first-come, first-served basis.

For more details on the Volvo Safety Driving Experience event, visit here or follow Volvo Car Malaysia on Facebook and Instagram.