A New Expression of Commanding Presence

Phantom Series II retains its commanding presence with subtle yet impactful design touches. The polished horizontal line above the Pantheon Grille adds a new assertive modernity, reflecting the driver-focused character. Changes to the Pantheon Grille make the 'RR' Badge of Honour and Spirit of Ecstasy mascot more prominent, while laser-cut bezel starlights in the headlights create a visual connection with the Starlight Headliner.

The side profile maintains Rolls-Royce's signature features, including short front and long rear overhang, a long wheelbase, and a broad c-pillar for enhanced privacy. A suite of new wheels, including a 3D milled stainless steel wheel and an elegant disc wheel, further enhances the side profile.

Phantom Series II offers customization options, allowing clients to choose from a range of appearances, from the lightest to the darkest, meeting individual preferences.

The 'Poles of Luxury' - Phantom's Elite Stratum

As Rolls-Royce's pinnacle product, Phantom Series II attracts an elite stratum of clients who are established, successful, and often in the public eye. These clients demand the most ambitious and challenging Bespoke commissions, making each creation a unique masterpiece reflecting the individual tastes and preferences of the owner.

Phantom Series II has been intentionally designed as a 'blank canvas for Bespoke personalization,' accommodating a vast range of client characteristics and desires. It allows clients to define luxury on their own terms, positioning themselves anywhere between the poles of youthful dynamism and timeless grandeur.

Rolls-Royce Unveils New Phantom Series II, Redefining Elegance and Timeless Luxury in Malaysia

Kuala Lumpur, 25th January 2024 – Rolls-Royce, the epitome of bespoke luxury, proudly introduces the latest iteration of its iconic Phantom series in Malaysia. The Phantom Series II stands at the pinnacle of timeless luxury, embodying commanding design and a rich heritage. This modern marvel incorporates 'light-touch' visual and aesthetic enhancements tailored to client feedback from the eighth-generation Phantom.

A notable addition to the Phantom Series II is the introduction of the 'Rolls-Royce Connected' feature, seamlessly linking the Phantom with the exclusive Whispers for an elevated ownership experience.

"We are thrilled to announce the arrival of Phantom Series II in Malaysia, representing the epitome of timeless luxury tailored to the discerning preferences of our distinguished clientele," says Anas Zawawi Khalid, Director, Rolls-Royce Motor Cars Kuala Lumpur.

A Timeless Celebration of Rolls-Royce Heritage

Rolls-Royce motor cars, recognized for their timeless expressions of good taste, beauty, and luxurious perfection, continue to evolve. Phantom, introduced in 1925 and consistently celebrated as 'The Best Car in the World,' has played a pivotal role in transporting influential individuals to defining historical moments over the last century.

The eighth-generation Phantom, presented in 2017, features the innovative 'Architecture of Luxury,' an all-aluminium spaceframe that underpins every new Rolls-Royce model. The Bespoke individualization concept, responding to clients' desire for more personalization, has guided the evolution of the Phantom.

Rolls-Royce Connected for an Enhanced Ownership Experience

A significant feature of Phantom Series II is the introduction of 'Rolls-Royce Connected.' This feature allows owners to send addresses directly to the car from the Whispers application, providing seamless navigation to various destinations.

'Rolls-Royce Connected' also provides information on the car's location, security status, and current health conditions via the Whispers application, allowing owners to stay connected with their vehicle and easily contact preferred dealerships for servicing or information.

Phantom Series II starts at MYR2,500,000, while Phantom Series Extended is priced at MYR2,900,000, both exclusive of tax.

In the words of Sir Henry Royce, "Small things make perfection, but perfection is no small thing." The subtle changes made for the new Phantom Series II have been meticulously executed, ensuring that, technically, materially, aesthetically, and dynamically, it remains the best car in the world.

THURSDAY, JAN 25, 2024

AUTOMOTIVE