Fourth Year in Succession as the Number One Premium Automotive Company in MalaysiaThe success of BMW Group's portfolio in Malaysia was anchored by the delivery of over 2,600 units of BMW 3 Series, with the BMW 320i M Sport emerging as the best-seller for 2023. The BMW X range of Sports Activity Vehicles (SAVs) achieved impressive results, with the BMW X5 leading with nearly 1,300 deliveries, followed by the BMW X3 and X4, each surpassing 1,000 deliveries. The new locally assembled BMW X1 series also witnessed encouraging growth with over 500 units delivered in 2023.

MINI's growth was attributed to the high demand for the MINI Countryman, accounting for over 62% of MINI portfolio deliveries. The MINI Electric, representing over 26% of MINI vehicles delivered, contributed to the brand's success in electrified mobility.

BMW Motorrad experienced increased interest in Adventure motorcycles, with over 700 riders embracing the Make Life a Ride spirit in 2023. The BMW R 1250 GS Adventure, with over 400 units, led the Adventure segment, while the Tour segment saw over 200 motorcycles led by the BMW R 1250 RT.

BMW Group Financial Services Malaysia financed over 5,000 BMW, MINI, and BMW Motorrad vehicles in 2023, including over 1,100 fully electric vehicles. Digital funding accounted for over 32% of vehicle deliveries, with a 40% year-on-year growth in contracts signed for BMW & MINI Easy Drive financing programs.

Spanning 240,057 square feet, the new Auto Bavaria Balakong will embody the Premium Ownership Experience with its modern design language, courtyard garden, outdoor terrace, and interactive Customer Consultation Stages equipped with digital sales tools. The showroom will feature a refurbished Grand Klasse Lounge, a BMW Café, and lounge areas to provide customers with a premium space to relax during their visit.

Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, expressed excitement about opening one of Malaysia’s largest BMW showrooms, emphasizing its commitment to delivering an exceptional automotive experience. The Retail.NEXT Dealership concept combines phygital innovation with modern aesthetics, offering a comprehensive range of aftersales services and elevating the luxury experience for customers.

The Auto Bavaria Balakong dealership will showcase a diverse range of vehicles from the BMW Group, including BMW, BMW i, MINI, and BMW Premium Selection models.

BMW Group Malaysia Achieves Record-breaking Success in 2023, Capping off 20 Years of Excellence as Malaysia’s Premier Premium and Luxury Electric Vehicle Provider.

• The premium automaker witnesses significant growth across BMW i, MINI, and BMW Motorrad portfolios, solidifying its position as the market leader for Premium and Luxury Vehicles, Electrified Vehicles, and the largest premium automotive exporter in Malaysia.

• Unveiling Auto Bavaria’s cutting-edge showroom, embracing the customer-centric Retail.Next concept in Balakong, propelling into 2024.

• Debuting the Locally Assembled BMW X5 xDrive50e M Sport for the first time.

Kuala Lumpur, 19th January 2024 – In 2023, BMW Group Malaysia showcased outstanding business performance, delivering over 15,000 units of BMW, MINI, and BMW Motorrad vehicles. This achievement secured the premium automaker's position as Malaysia’s foremost Premium Automaker for the fourth consecutive year.

As part of their 20th-year celebration in the country, BMW Group Malaysia also established itself as the premier Premium Electric Vehicle Provider, delivering over 3,600 electrified units of BMW, MINI, and BMW Motorrad vehicles. This marked a remarkable 24.5% of total deliveries for the year, translating to a staggering 136% growth compared to the previous year. The accomplishment brings the total of premium electrified BMW vehicles on Malaysian roads to nearly 30,000 units, significantly shaping the future of electrified mobility in the country.

In 2023, the BMW brand achieved successful deliveries of nearly 11,700 premium luxury vehicles, MINI recorded a 42% growth with over 1,700 vehicles delivered, and BMW Motorrad experienced a 13% growth with over 1,500 motorcycles delivered. This reflects an overall 4% increase in total deliveries across the BMW Group portfolio compared to 2022.

Addressing the media at the 2024 business briefing at Auto Bavaria Balakong, Pierre Jalady, Vice President, Head of MINI region Asia, Eastern Europe, Middle-East, Africa, expressed his satisfaction with the exceptional performance, especially in the growth of the electrifying BMW i fleet. He emphasized the significance of achieving the title of the Number One Premium Electric Vehicles provider in Malaysia and underscored the brand's commitment to shaping the future of the Malaysian automotive landscape with cutting-edge technological offerings.

Jalady extended his gratitude to the dedicated teams at BMW Group Malaysia, dealer partners, loyal customers, and stakeholders, recognizing their role in driving innovation and the joy of Sheer Driving Pleasure into the future.

The performance of BMW Group in Malaysia mirrors the global success of the brand, with over 2.5 million vehicles delivered worldwide in 2023, setting a new all-time high sales record. Electrified vehicles from the BMW Group portfolio constituted 15% of overall deliveries, highlighting the brand's pioneering role in the global electric vehicle segment.

A New Era of Electrified Mobility for Malaysia

In September 2023, BMW Group Malaysia took the lead in the Electric Vehicle segment, surpassing its total electric vehicle deliveries for 2022 within the first eight months of 2023. The premium automaker concluded 2023 with over 3,600 fully electric BMW, MINI, and BMW Motorrad vehicles delivered. This reaffirms their strong commitment to Sheer Electric Driving Pleasure. The BMW iX xDrive 40 led the portfolio, delighting over 1,100 new owners in 2023.

To promote the adoption of electric vehicles, BMW Group Malaysia intensified efforts to expand the public charging network nationwide throughout 2023. With over 1,700 charging facilities available through strategic partnerships, the brand remains committed to shaping the future of mobility in Malaysia. Plans for further infrastructure expansion in 2024 are underway.

In 2023, the introduction of 19 new models and variants included eight fully electric vehicles, such as the First-Ever All-Electric BMW i7 and the highly anticipated First-Ever All-Electric BMW i5. The strategic partnership with Gentari led to the creation of Charge Go, a pioneering mobile EV charging service aimed at enhancing accessibility for on-the-go DC fast-charging.

In 2023, BMW Group Malaysia achieved a net promoter score of 98 for MINI and 97 for both BMW and BMW Motorrad in sales. In terms of service, the net promoter score for BMW and BMW Motorrad was 97, while MINI achieved 98, positioning the brand among the top three countries globally for net promoter score performance across all three brands.

BMW Group Malaysia and Auto Bavaria Introduce Retail.NEXT Concept to Klang ValleyBMW Group Malaysia and Auto Bavaria, the largest authorized BMW dealership network in Malaysia, previewed their state-of-the-art showroom built on the Retail.NEXT concept in Balakong. Once operational, it will be one of the largest BMW Group showrooms in the country and the first in the Klang Valley to showcase the innovative Retail.NEXT design concept and service offerings.

BMW Group Malaysia Previews New Locally Assembled BMW X5 xDrive50e M SportFollowing the success of the BMW X5 in 2023, BMW Malaysia provided a sneak peek at the facelifted Plug-in Hybrid variant, the new locally assembled BMW X5 xDrive50e. Equipped with the M Sport package as standard, the upgraded model offers enhanced performance, greater electric range, and modern athletic elegance.

The New BMW X5 xDrive50e M Sport features a more powerful PHEV powertrain, delivering a combined output of 489 hp, 96 hp more than its predecessor, and an upgraded 700 Nm of torque. The 3.0-liter straight-six petrol engine and electric motor enable a 4.8-second century sprint and an electric range of up to 110 km. The cabin boasts a 14.9-inch BMW Curved Display, BMW Operating System 8.5, ambient Light Bar, and Harman Kardon Surround sound system as standard features.

The estimated price for the New BMW X5 xDrive50e M Sport is RM 530,000 (Estimated). Interested customers can contact their preferred authorized BMW dealer or visit the website for more information.