Kuala Lumpur 30th July 2024 – Naza Eastern Motors Sdn Bhd proudly introduces the highly anticipated 5-door variant of the iconic Suzuki Jimny, marking a significant milestone in the company's strategic expansion into Malaysia's rapidly growing SUV market.

During the unveiling, Naza Automotive Group CEO, Rizal Jailan, emphasized the strategic importance of this launch, stating, “The introduction of the 5-door Jimny underscores our commitment to diversifying our product portfolio with profitable niche models that meet evolving automotive trends. This move aligns with our broader strategy to solidify our market presence and cater to the increasing demand for compact, versatile SUVs in Malaysia.”

He continued, “The SUV segment in Malaysia has experienced substantial growth over the past decade. Our continued focus on iconic models like the Jimny and the Swift Sport has resonated strongly with our customers. The new 5-door Jimny not only expands our offerings but also reaffirms our dedication to delivering vehicles that embody quality, reliability, and style.”

Rizal highlighted the broader business implications, noting, “This launch is a testament to our ability to adapt and innovate in a competitive market. By introducing the 5-door Jimny, we aim to capture a larger share of the SUV market and provide our customers with a vehicle that meets their lifestyle and practical needs. Our sales target for the new Jimny is to achieve 100 units within the first year.”

About Jimny 5-Door

Underneath the iconic design lies a machine built for adventure. With its powerful 1.5L engine with Idle Start Stop technology capable of producing 101 horsepower, this efficient powerplant paired with the new ALLGRIP PRO 4WD system, 4 Speed low range transfer gear, and LSD Traction Control Brake provides not only sufficient power but also gives drivers control and confidence on any adventure.

The ALLGRIP PRO 4WD system with low-range transfer gear offers extreme off-road capability, enabling seamless shifting from 2H two-wheel drive to 4H four-wheel drive on the fly. This unique feature provides unparalleled adaptability while navigating adventurous ground. If you’re stuck, simply shift to 4L mode which transforms the Jimny into a veritable mountain climber, allowing it to conquer even the most unforgiving off-road terrain.

With optimized torque delivery and specially 4-speed automatic transmission options.

The 5-doors may be rooted in heritage, but it also embraces innovation. Modern features such as a touchscreen infotainment system, automatic climate control, and advanced safety features enhance the driving experience without compromising on Jimny’s raw spirit.

Interior-wise, the Jimny 5-doors is optimized through minimalistic design to avoid distractions so that the driver stays focused. This is achieved with basic black shades to avoid distractions while silver inserts highlight functional elements. The dashboard and centre console have been designed to maximize the driver’s awareness of the angle of the car. Sections of the interior have a pattern that includes a perfect combination of practicality and utility. The 5-doors offer a large boot space with a wide rear opening, making the loading and unloading of luggage accessible and easy.

Equipped with a body-on-frame design, the rugged Jimny provides a sense of solidity offering a unique experience. The Jimny has LED projector headlamps with washers to ensure visibility remains uncompromised in the toughest of conditions. The optimized bumpers with angled edges enhance wheel clearance for agile maneuvering and the protective black textured sections safeguard against damage. Meticulously designed, the Jimny combines form and innovation, augmenting the driving experience.

The Jimny 5-door’s price starts from MYR 199,950.00 (OTR price without insurance).

Safety is not forgotten. The Jimny is designed to assure you and your passengers’ safety. The Jimny features 6 airbags, Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist function, Electronic Stability Programme (ESP), Brake Limited Slip Differential, Hill Hold Control, Hill Descent Control, Side-Impact Door Beams, 3-point Emergency Locking retractor Seatbelts, ISOFIX Child Seat anchorages, Seatbelt Pretensioner, and Rear View Camera – all built on top of Suzuki’s renowned Ladder Frame, providing superior safety performance.

The 5-door Jimny has an overall length of 3,850 mm compared to the 3-door which measures 3,550 mm. That is an additional space of 300 mm, translating to a longer wheelbase, an increase in cabin space, and additional legroom and luggage room in the rear.

Naza Eastern Motors is confident that the introduction of the 5-door Jimny will bolster its market position and drive future growth. The company plans to implement targeted marketing campaigns and strategic partnerships to enhance brand visibility and reach new customer segments. Additionally, Naza Eastern Motors aims to expand its dealership network to better serve its growing customer base across Malaysia.

Naza Eastern Motors' strategic launch of the 5-door Suzuki Jimny is set to enhance its position in the competitive SUV market, driving forward the company's growth and innovation in the automotive industry.

Naza Eastern Motors is also excited to announce its network expansion plan. In September, we will be opening a new branch in Penang. Additionally, we are establishing three new dealerships located in Batu Caves, Kuantan, and Kuching. These expansions are part of our ongoing efforts to enhance accessibility and provide better service to our growing customer base across Malaysia.

The unveiling was led by Naza Eastern Motors' Chief Operating Officer, Mohamad Irwan Shahril, who spoke about the company's commitment to the Malaysian market. He stated, “Our goal is to continuously offer products that are tailored to the local market. The 5-door Jimny is a perfect example of how we integrate customer feedback and market research into our product development strategy.”

The launch event also featured an exhibition showcasing the evolution of the Suzuki Jimny from its inception. The first generation, introduced in 1970, set the foundation for the rugged, compact off-roader. This was followed by the second generation in 1981, which brought enhanced durability and performance. The third generation, launched in 1998, introduced more modern features while retaining the Jimny's distinctive character. Finally, the fourth generation, which began in 2018, continued to build on this legacy with advanced technology and refined design. This historical journey highlights the Jimny's enduring appeal and continuous innovation over the decades.

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