Kuala Lumpur, 17th April 2024 – JAECOO Malaysia, with its maiden premium SUV model, the J7, recently showcased its off-road prowess at the Malaysia 4WD Training and Experience Centre (M4TREC) in Semenyih. Negotiating through a rigorous circuit featuring six dynamic terrains, drivers and passengers witnessed firsthand the J7's exceptional off-road capabilities.

Mastering Diverse Driving Conditions

Speaking on the brand's unique appeal, JAECOO Malaysia President, Leo Chen, emphasized, "JAECOO is reshaping the urban off-road driving experience with sophisticated style, epitomized by our brand ethos, 'From Classic, Beyond Classic'." Positioned as a challenger in the C segment SUV market, the J7 promises superior driving control to tackle various weather, road conditions, and terrains.

Emily Lek, Vice President of JAECOO Malaysia, noted, "Today's SUV expectations are higher than ever, given the dynamic driving conditions. By showcasing the J7's best-in-class capability and durability on tough terrains at M4TREC, we instill confidence in drivers to explore off-road adventures fearlessly."

Intelligent Drive System

The J7 integrates the advanced All-Road Drive Intelligent System (ARDIS) with seven terrain driving modes. Beyond standard modes, the J7 AWD variant boasts four additional modes for sand, mud, snowfield, and off-road terrains. With a water wading capacity of 600 mm, the J7 excelled in M4TREC's challenging environment, showcasing unparalleled capability.

The SUV's 540-degree camera proved instrumental in navigating the obstacle course. Displayed on a 14.8-inch infotainment screen, the camera provided a 3D and transparent view, enhancing driver awareness and safety.

Intuitive Driving Control

Equipped with a 1.6TGDI engine, the J7 delivers 194 HP and 290Nm of torque. Its 7-speed dual-clutch transmission enables lightning-fast shifting speed, empowering adventurers to tackle unpredictable terrains. The AWD torque intervention offers rapid reaction times, crucial in challenging conditions.

JAECOO Malaysia subjected the J7 to M4TREC's challenging course, including side slopes, frame twisters, ridge crossings, roller ramps, and water wading environments.

For further information, visit www.jaecoo.com.my and JAECOO Malaysia's social platforms.