JAECOO's Globalization Strategy Gains Momentum in Malaysia with the Arrival of the First 2 Units of JAECOO J7 AWD.

Kuala Lumpur, 6th December 2023 – Against the backdrop of global shifts towards electrification and digital transformation, various brands are rapidly expanding internationally, particularly in the automotive sector, with Malaysia holding a pivotal position as a key market in this expansion initiative.

The rollout of the JAECOO brand is underway, and the first two units of the right-hand drive JAECOO J7 AWD have recently arrived in Malaysia for rigorous road testing. This marks the commencement of exclusive previews for potential dealers and investors, paving the way for showroom openings and preliminary pre-introduction marketing initiatives to generate anticipation ahead of the official launch in the Malaysian market in 2024.

In the fiercely competitive automotive market, JAECOO, guided by its "Born Global" philosophy, distinguishes itself as an emerging brand with global success. Leveraging superior global resources, JAECOO is steadfast in its commitment to developing urban off-road SUVs at the forefront of future-forward technology, providing global users an unparalleled travel experience.

JAECOO, a globally tailored brand poised for international market expansion, is dedicated to delivering compelling products to a newly emerging professional demographic with refined lifestyle preferences. Focusing on the premium segment, JAECOO is committed to developing exceptional urban off-road SUVs.

The official JAECOO Malaysia Facebook page has been launched, offering the latest news and updates on upcoming events. Additionally, the official website for Malaysia is set to be operational by January 2024. Meanwhile, customers can find additional information on the JAECOO Global website.

JAECOO Malaysia has initiated its dealer recruitment program in preparation for the introduction of the first model next year. Interested car dealers or investors can now contact their designated network representative, Ms. Mandy Yip, at 013-36666 55 or via email at mandyyip@jaecoo.com.my.