RAY-BAN COLORBLOCK COLLECTION

A splash of summer

Kuala Lumpur, 25th July 2022 - The Colorblock Collection dives into the summer spirit with carefree confidence.

Re-freshingly fun, the Wayfarer goes Full Color.

It’s time for brighter days. It’s time to live in the moment, and color-up the way we see the world: Ray-Ban Colorblock is here, and it’s charged with good-vibes only.

For the summer of 2022, full color means full fun, and Ray-Ban is ready to get out there and mix it up with a brand-new Special Edition. A cocktail of color and light, transparent frames and shades and color-matching cords, take pop color into the future with the original rebel: The Wayfarer, forever a symbol of youth culture. From the rock revolution of the ‘60s, the art scene of the ‘80s, the forefront of ‘90s hip-hop culture, the Wayfarer now lands in 2022 with an extra bright splash.

Inspired by the fluid forms and glowing tones of digital art, this collection’s power pastels create a high-contrast palette with must-have appeal. Blurring the boundaries between the real world and virtual reality, playful contrasts mark a universal color spectrum with fresh optimism, because this season is about adding a playful dash of dare.

The summer’s on and contrasts are in. Featuring 4 transparent Colorblock combos, the Special Edition takes this summer’s hottest trend to the next level, pairing unexpected, yet complementary tones with contemporary style. Plus, for those who want to take it to the next level, the Special Edition features two premium lens options: state-of-the-art Chromance lenses with contrast enhancement and polarizing filter that bring better clarity and elevate colors; and crystal lenses with Transitions technology that seamlessly adapt to all light conditions from clear indoors to dark outdoors, so from day to night you’re always on

This year Ray-Ban will be present at major festivals around the world, and The Colorblock Collection will be there to enjoy every moment. Designed to give you the freedom to live up every experience without doubt or hesitation, each style is paired with a matching Ray-Ban cord. Perfect for diving into the festival feeling, this bold and bright collection will catch everyone’s attention.

The campaign visuals have been exclusively designed by LA artist and creative director Donna Adi. She combines vibrant illustrations with lifestyle and fashion photographs to reflect the energetic spirit of the Colorblock shades. The collection will be available on Ray-Ban.com and Ray-Ban stores as well as selected EssilorLuxottica retail stores and wholesale banners from April 2022.

Epic times are waiting to be lived, are you ready to play with color?

Cool as pop – this season’s hottest trend lights up an original Ray-Ban legend in every shade of fun: The Wayfarer just goes full color. Designed to catch rays in every sense, trendy transparent frames in bright summer tones add a dash of dare to the world’s most recognizable eyewear style. Original Ray-Ban lenses in orange, red, light blue and dark gray, as well as premium Chromance crystal mirror and Transitions lens options, guarantee that life in full color will always look brighter and cooler than you could ever imagine.

The collection comes in the following colorways: a purple frame with orange lenses, a blue frame with red lenses, a green frame with dark gray or Chromance bi-gradient mirror lenses and a red frame with sapphire blue or clear Transitions lenses.