Kuala Lumpur, 26th August 2020
MINI Electric
Redefining the iconic MINI go-kart thrill of driving with a fully-electrified experience for MINIacs in Malaysia.
MINI Malaysia today introduced the New All-Electric MINI for the first time in Malaysia – further expanding the premium electrified segment of the MINI portfolio.
“As a brand set in the cornerstones of passion, MINI continues to deliver maximum thrilling driving excitement, while innovating to provide a more sustainable go-karting thrill in this generation. For the very first time and in celebrating MINI’s 61 st Birthday, we are thrilled to bring this innovation into reality with the New All-Electric MINI. The New All-Electric MINI further expands the electrified line-up of MINI models here in Malaysia,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.
“Since we introduced the first electrified MINI model in 2017 with the MINI Countryman Plug-in Hybrid, electrified MINIs have become a fan-favourite amongst MINIacs nationwide. In just 2019, MINI delivered close to 17,000 units of the MINI Countryman PHEV worldwide. This success drives our commitment towards electromobility even further, as it underlines the increasing shift towards electrified vehicles amongst MINIacs globally,” said Hoelzl.