BMW Malaysia goes big on ///M
BMW Malaysia goes big on ///M
Kuala Lumpur, 14th August 2020 - BMW Malaysia today introduced the First-Ever BMW M8 Coupé and the First-Ever BMW M8 Gran Coupé – the newest high-powered members to the premium automaker’s portfolio of luxury vehicles.
Harald Hoelzl, Managing Director of BMW Group Malaysia said, “At the BMW Group, M is the Most Powerful Letter in the World, as it represents the high-performance vehicles born out of pure passion for motorsports. This fascination for power, speed and dynamics has put M on the map since 1972. Today, we are pleased to bring together superior aesthetics and unimaginable power via the First-Ever BMW M8 Coupé and the First-Ever BMW M8 Gran Coupé – right here in the Secret Garage @ M Town.”
“The high-performance sporting segment of the world rests on the benchmark that has been set by BMW M automobiles, and with these two new additions, we witness that benchmark raised higher – as they carry the M legacy to greater heights,” Hoelzl added.
/// Secret Garage event in PJ offering full range M cars test drive
/// M8 launched in Coupé and Gran Coupé guises.
/// X3 M Competition and X4 M Competition sets new standards in performance SUV segment.
With a superior level of performance, the stunning First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé are ready to revolutionise the sports luxury segment in Malaysia.
The two models arrive with the newly-introduced BMW 8 Series design language which features muscular sculpted surfaces and distinctive characteristics in the frontal appearance. These include the new M-specific front apron, along with the BMW kidney grille featuring M-specific decorative mesh, double slats and M8 designation. The slender BMW Laserlights with high-beam assistant are positioned slightly higher than the kidney grille and widens towards the road, thus emphasising the models’ low-slung stance and low centre of gravity.
Exterior mirrors with the characteristic M twin-stalk design are also fitted onto the First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé. In typical fashion of BMW premium coupés, frameless side windows and the BMW Individual high-gloss Shadow Line adorn either side of the vehicles, while flared aluminium wings with M gills and M8 designation emphasise track width and wheel size. Towards the rear, both models sport the M rear spoiler, as well as M-specific M8 rear diffuser and M-specific exhaust system with twin tailpipes and chrome trims.
Other highlights of the two-door First-Ever BMW M8 Coupé and four-door First-Ever BMW M8 Gran Coupé include the soft-close function for doors and carbon roof made of self-coloured carbon-fibre reinforced plastic (CFRP) that saves weight and lowers the vehicles’ centre of gravity. 20-inch M light alloy wheels in Double-spoke style 810 M Bicolour with mixed tyres and the automatic tailgate operation are also available.
The First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé are powered by the completely redesigned high-revving V8 engine with M TwinPower Turbo technology. The 4.4-litre engine delivers 441 kW/600 hp. That makes this unit, also known as the S63, the most powerful BMW M engine ever built for a production model. Achieving the century sprint in merely 3.3 seconds, the high-revving V8 engine impresses with a top speed of 250 km/h (limited), peak torque of 750 Nm at 1,800 – 5,600 rpm.
The First-Ever BMW M8 Coupé consumes 10.4 litre of fuel for every 100km travelled, and has a combined CO2 output of 239g/km. Meanwhile, the First-Ever BMW M8 Gran Coupé consumes 10.7l/100km (combined) and outputs 243g/km (combined) of CO2.
FRIDAY, AUGUST 14, 2020
AUTOMOTIVE
The models are also fitted with the M-specific integrated brake system. This innovative technology combines brake activation, brake booster and braking control functions in one compact module. The required brake pressure is established by an electric actuator. This optimises braking dynamics and pedal feel as well as the precision and speed of DSC stability control interventions. Both models also feature lighter M Compound brakes with blue calipers as standard.
Drivers can press a button to choose between three different set-ups for the V8 unit, from the default EFFICIENT setting to SPORT and SPORT PLUS. Depending on the mode selected, the system will change the V8 engine’s response to accelerator pedal pressure as well as the sound characteristics of the flap-controlled exhaust system. Power is transmitted via a new eight-speed M Steptronic transmission with Drivelogic, operated sequentially via an M8-specific gear selector in S mode, or manually via paddles on the steering wheel. The D button enables the driver to choose between three different Drivelogic modes, which are activated through an integrated rocker switch in the vehicles’ new gear selector.
The M Sport exhaust system provides even more exciting engine sound to the First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé. The Sound Control button next to the gear selector lever is available for drivers wanting to adjust the sound of their vehicle according to their personal preferences, taking acoustic comfort to its most advanced level.
Driving dynamics are provided to the First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé via the M xDrive all-wheel drive system that contributes to the vehicles’ directional stability and superior traction. Its rear-wheel bias makes it suitable for extremely dynamic driving and the supremely flexible, fully variable torque split of this all-wheel drive system makes the vehicle easy to control at all times. Drivers can also adapt the M xDrive’s power distribution according to their personal preferences: from the 4WD default setting to the 4WD Sport mode and, with the DSC switched off, a rear-wheel-drive-only 2WD mode for use on the track.
In addition, the Active M differential in both models handles situation-dependent power distribution between the rear wheels to ensure optimal traction and directional stability. Drivers can also configure their own dynamic set-up, using the “COMFORT”, “SPORT” and “SPORT+” buttons to influence the engine as well as the M-specific Variable Damper Control and M Servotronic steering.
Peering within, the cockpit of the First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé features a sporty, low seating position and controls are grouped into clusters according to their function. The M Sport seats come with many electric adjustment options including a Memory function. Seat position, backrest angle, backrest width and thigh support can be individually adjusted. The M Sport seats with their integrated, illuminated M logo, and the full-leather dashboard and door trim panels create an appearance that is as sporty as it is sophisticated and luxurious. The models also come with the M8 wordmark on the door entry sills.
The rear seats – upholstered in Merino leather as standard – are comfortable, with a moulded shape that provides maximum lateral support even during dynamic driving. For the First-Ever BMW M8 Coupé, it has a 420 litres luggage space, and fold down its 50/50-split rear seat backrest to increase luggage space; while the First-Ever BMW M8 Gran Coupé offers 440 litres of space with a 40/20/40-split backrest. Other highlights include the M-specific gearshift lever knob, M seat belts and the 16-speaker Harman Kardon surround sound system with 464-watt amplifier power.
Best-in-class infotainment systems equip both the models, such as the BMW Live Cockpit Professional running on the BMW Operating System 7.0. It consists of an all-digital 12.3-inch instrument cluster, a high-resolution 10.25-inch Control Display and a full-colour Head-Up Display with additional M-specific displays. Both vehicles can be operated via the BMW Intelligent Personal Assistant’s latest voice control system, direct menu control buttons, the intuitive iDrive Touch Controller with its rotary/push button, the touchscreen Control Display or the Gesture Control system.
The new M Mode selector on the centre console can be used to control the driver assistance systems as well as the content of the instrument cluster displays and the Head-Up Display. M Mode can be used to activate the ROAD and SPORT settings. In addition to the M Mode selector, the BMW Intelligent Personal Assistant elevates controlling the vehicle’s functions to a new level, enabling drivers to use their normal, natural voice and speech pattern to interact with the vehicle.
Owners of the First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé can also enjoy a myriad of advanced assistance systems that provide comfort and safety in their 600 hp high-performance vehicles. Apart from Active Cruise Control with Stop&Go function, the BMW Personal CoPilot driver assistance systems include the Driving Assistant Professional, and Parking Assistant Plus. These options contain functions such as Lane Keeping Assistant with side collision protection, Lane Change Assistant, Crossing-traffic Warning and the Reversing Assistant and many more.
Limited-Time, Special Programmes in Conjunction with Secret Garage @ M Town.
For a limited time only, BMW Group Malaysia is offering special programmes and campaigns for a range of BMW M models from 15th August to 30th September 2020. The Limited-Time M Town Special Support offers new owners of the BMW M2 Competition, BMW M4 Coupé, BMW M5 Sedan, BMW M850i xDrive Coupé an attractive price reduction of RM25,000, RM45,000, RM70,000 and RM75,000 respectively.
Dynamic financial programme.
With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé can be owned with monthly instalment plans starting from RM 16,578.00 and RM 16,598.00 respectively (based on estimates of an 80% loan on a five-year tenure).
The First-Ever BMW M8 Coupé takes the BMW 8 Series model range to a whole new level in terms of performance as it benefits from the most powerful engine ever developed by BMW M. The First-Ever BMW M8 Gran Coupé similarly features the 4.4 litre V8 engine with BMW M TwinPower Technology and boasts the most spacious interior of all BMW M coupés – combining both comfort and performance in perfect harmony.
The Secret Garage @ M Town is based on the infamous BMW M Secret Garage – hidden somewhere within the BMW M facility in Munich, Germany. A range of iconic BMW M vehicles were displayed at the Secret Garage @ M Town, including the BMW M850i, BMW M5 and BMW M4.
The event also supported local entrepreneurs, Halo Doughnut – an artisanal sourdough doughnut business started by a passionate team of two just 10 days after the MCO began; as well as Monsterchef – experts in food styling and catering who innovated their business to fit the times by providing free cooking lessons online, and also selling home-cooked food in residential areas.
The familiar BMW ConnectedDrive provides high-quality, innovative services. Among them are the functions included in the Connected Package Professional such as Remote Services, Teleservices, Intelligent Emergency Call, Apple CarPlay and Concierge Service. Other highlights include the Digital Key to unlock, start and lock the car using a compatible Samsung smartphone – available as part of the Comfort Access, BMW Drive Recorder, and Remote Software Upgrade for over-the-air updates of the vehicle software.
The First-Ever BMW M8 Coupé and the First-Ever BMW M8 Gran Coupé are offered in seven alluring colours, namely Alpine White, Brands Hatch Grey, Marina Bay Blue, Motegi Red, Black Sapphire, Donington Grey and Barcelona Blue. Both interiors will be furnished with the Merino Leather offering in either Black or Silverstone.
Optionally, BMW Individual is available for owners to personalise their First-Ever BMW M8 Coupé or their First-Ever BMW M8 Gran Coupé. For those who cannot wait, an exclusive BMW M8 Coupe in BMW Individual Frozen Bluestone exterior is now available for purchase at an additional RM 30,000. This one-of-a-kind offering is currently limited to only one unit in Malaysia.
The First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé will be available at all authorised BMW dealerships nationwide from 14th August 2020. Customers can also book the new BMW M models on https://shop.bmw.com.my/ at RM5,000 each and be in the running to bring home a new BMW i8 Coupé.
Complete premium ownership experience.
Owners of the First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé will experience the complete BMW Group Malaysia Premium Ownership experience which includes:
• BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
• BMW Roadside Assistance and Accident Hotline
• The BMW Group Loyalty+ Mobile App - BMW Privileges Card
• BMW Service Online
The retail pricing (on the road, without insurance, and with BMW Group Malaysia’s latest 5 Years Unlimited Mileage Warranty, and Free Scheduled Service Programme) for the First-Ever BMW M8 Coupé and First-Ever BMW M8 Gran Coupé are:
The First-Ever BMW M8 Coupé - RM 1,452,960.88
The First-Ever BMW M8 Gran Coupé- RM 1,455,145.25
Also launched at the BMW M Secret Garage were the First-Ever BMW X3 M Competition and BMW X4 M Competition, expanding the premium mid-size SAV segment with M-powered driving machines.
Harald Hoelzl, Managing Director of BMW Group Malaysia said, “For over two decades, the BMW X range has been unrivalled in the high-performance mid-size segments, having pioneered some of the most advanced four-wheel drive technology in the industry. Tonight, BMW Malaysia is thrilled to be introducing two additions not just to the BMW X family but also the high-performance model line-up – the First-Ever BMW X3 M Competition and BMW X4 M Competition.”
“At BMW Malaysia, we are also setting new benchmarks for precision and agility in the BMW M portfolio with the new models; both bearing not just the Most Powerful Letter in the World, but running on the iconic Motorsports DNA of the M as well,” Hoelzl added.
The First-Ever BMW X3 M Competition and BMW X4 M Competition further expands the BMW X portfolio of powerful Sports Activity Vehicles (SAV) and Sports Activity Coupés (SAC) respectively. Both bring a whole new level of speed and performance to the segment with the new BMW M TwinPower Turbo engine that is capable of 510 hp.In addition to power, the new high-powered SAV and SAC are also equipped with advanced driver assistance systems and intelligent in-car connectivity features. This includes the Driving Assistant Plus that offers optimal support during sporty driving.
The Secret Garage @ M Town is based on the infamous BMW M Secret Garage – hidden somewhere within the BMW M facility in Munich, Germany. A range of iconic BMW M vehicles were displayed at the Secret Garage @ M Town, including the BMW M850i, BMW M5 and BMW M4.
The event also supported local entrepreneurs, Halo Doughnut – an artisanal sourdough doughnut business started by a passionate team of two just 10 days after the MCO began; as well as Monsterchef – experts in food styling and catering who innovated their business to fit the times by providing free cooking lessons online, and also selling home-cooked food in residential areas.
Symbiosis of style and speed.
The First-Ever BMW X3 M Competition and BMW X4 M Competition both appear with the characteristically M design elements, complemented by the sporty aesthetics of the BMW X.
The powerful front section of the vehicles is made up of the distinctive front apron and large, hexagonal air intake – built to ensure optimal ventilation for the front brakes under high thermal loads. The new BMW M models also feature adaptive LED headlights with high-beam assistant, along with full-LED taillights as standard.
A long bonnet and wheelbase, steeply-raked windscreen, and slightly rectangular wheel arches lend the new models an exceptionally sporty silhouette. The M Sport exhaust system – recognisable by its four black chrome tailpipes – adds an unmistakeable sound when going full throttle and at high revs. The new BMW M models also run on 21-inch bicolour M light alloy wheels and are equipped with Adaptive M suspension. Black kidney grille surrounds, side gills and wing mirror caps are also standard to the models.
Individually, the First-Ever BMW X3 M Competition features a slim diffuser in high-gloss Black and an M-specific roof spoiler. The First-Ever BMW X4 M Competition, on the other hand, features a black aerodynamic spoiler at the rear.
The power of M meets the agility of the BMW X.
Powering the new BMW M models to a powerful 375kW / 510hp is the newly-developed three-litre M TwinPower Turbo straight-six petrol engine. With a peak torque of 600Nm at 2,600 – 5,950 rpm, the new BMW M models generate a top speed of 250km/h (limited) and are capable of achieving the century sprint in merely 4.1 seconds. The new BMW M models consume 10.6 litres of fuel per 100km of travel and records a carbon emission of 244g/km.
Power is transmitted to the new high-powered BMW M models via an eight-speed M Steptronic transmission with Drivelogic – capable of performing automatic or manual gear changes via the gear selector lever or the shift paddles on the steering wheel. Three Drivelogic modes are available: Efficient, Sport, and Sport Plus – for extremely short shift times. The chassis of the new BMW M models have been upgraded with a high proportion of M-specific components for even sportier driving characteristics – improving not just performance but handling and lateral dynamics as well.
The strut brace in the engine compartment increases stiffness of the front section when subjected to strong lateral acceleration. This is complemented by adaptive dampers, stiffer stabilisers, along with the Active M Differential and M Compound Brakes that are made of composite materials to reduce weight and achieve even more powerful deceleration. The M xDrive intelligent all-wheel drive also allows for conventional variable power distribution, or a Sport mode with even more pronounced and dynamic rear-wheel bias.
Designed for comfort – be it on the road or the tracks. The cockpit of the First-Ever BMW X3 M Competition and BMW X4 M Competition welcomes passengers with an iconic M interior ambience that is equally sporty and elegant. Front passengers are greeted with entry sills bearing the M model designation and comfortable front seats with active seat ventilation and lumbar support. Special trim levels also reflect their superior performance, along with the M leather steering wheel with shift paddles, red M Drive buttons, and a red Start/Stop button.
These are complemented by the redesigned M gear selector lever and the three-level controls for the engine, damper and steering responses. Further M-specific highlights found in the new BMW M models include interior trim finishers 'Carbon Fibre', decorative seams in BMW M colours, M seatbelts, M pedals, along with a M-specific instrument cluster, and knee pads.
Comfort is offered to the new BMW M models via sculptural M Sport seats with illuminated M badge below the semi-integrated head restraint, furnished with premium Leather Merino upholstery. In terms of luggage capacity, the First-Ever BMW X3 M Competition has a boot space of 550 litres that can be increased to 1,600 litres.
The First-Ever BMW X4 M Competition, on the other hand, offers up to 1,430 litres of space with the rear seats folded, from 525 litres. Exclusively available in the First-Ever BMW X3 M Competition are seat backrest adjustment for rear seat passengers as well as roller sunblind for rear side windows.
Advanced assistance and safety systems.
Both BMW M models benefit from advanced assistance systems and intelligent in-car connectivity features, including the Head-Up Display with M-specific display variants, along with the Parking Assistant Plus featuring Surround View and Remote 3D Service.
The advanced infotainment systems available within the new BMW M models are the 10.25-inch Control Display that can be operated via the iDrive controller, by touch, and the BMW Gesture Control. ConnectedDrive Services available as standard to both BMW M models equip owners with Concierge Service, Teleservices, Remote Services, Intelligent Emergency Call and Apple CarPlay.
The new BMW M models come with intelligent assistance systems such as the Driving Assistant Plus and Parking Assistant Plus. The Comfort Access system also offers both convenience and safety with automatic tailgate operation of the new SAV and SAC.
The Harman Kardon surround-sound system with 600W amplifier power, nine channels and 16 speakers provide endless in-car entertainment. The wireless smartphone charging feature within the vehicles also allow for uninterrupted driving pleasure.
Colour offerings for the First-Ever BMW X3 M Competition and BMW X4 M Competition include Alpine White, Black Sapphire, Donington Grey, Phytonic Blue, Sophisto Grey and the new Toronto Red. Depending on the selected exterior offering, the new models can be furnished with exquisite Leather Merino interior upholstery in Black, Sakhir Orange or Adelaide Grey.
The First-Ever BMW X3 M Competition and BMW X4 M Competition will be available at all authorised BMW dealerships nationwide from 14th August 2020. Customers can also book the new BMW M models on https://shop.bmw.com.my/ at RM5,000 each and be in the running to bring home a new BMW i8 Coupé.
Limited-Time, Special Programmes in Conjunction with Secret Garage @ M Town.
For a limited time only, BMW Group Malaysia is offering special programmes and campaigns for a range of BMW M models from 15th August to 30th September 2020. The Limited-Time M Town Special Support offers new owners of the BMW M2 Competition, BMW M4 Coupé, BMW M5 Sedan, BMW M850i xDrive Coupé an attractive price reduction of RM25,000, RM45,000, RM70,000 and RM75,000 respectively.
Dynamic financial programme.
With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the First-Ever BMW X3 M Competition and BMW X4 M Competition can be owned with monthly instalment plans starting from RM 10,118.00 and RM 10,318.00 respectively (based on estimates of an 80% loan on a five-year tenure).
Complete premium ownership experience.
Owners of the First-Ever BMW X3 M Competition and BMW X4 M Competition will receive the complete BMW Group Malaysia Premium Ownership experience which includes:
• BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
• BMW Roadside Assistance and Accident Hotline
• The BMW Group Loyalty+ Mobile App – BMW Privileges Card
• BMW Service Online
The retail pricing (on the road, without insurance, and with BMW Group Malaysia’s latest 5 Years Unlimited Mileage Warranty, and Free Scheduled Service Programme) for the First-Ever BMW X3 M Competition and BMW X4 M Competition are:
The First-Ever BMW X3 M Competition - RM 886,551.58
The First Ever BMW X4 M Competition - RM 904,276.60
BMW M8 Coupé & Gran Coupé - A choice between two and four doors.
BMW X3 M & X4 M - Competition heats up in premium mid-sized SAV segment.