THURSDAY, NOV 14, 2024

AUTOMOTIVE

UNIVERSO FERRARI OPENED TODAY IN BANGKOK, THAILAND

Showcasing the world of Ferrari for the first time in Southeast Asia

• First Time in Thailand and Southeast Asia! Experience the ultimate display of Ferrari excellence, featuring iconic and legendary models that define the spirit of the Prancing Horse.

• Witness the debut of the Ferrari F80, a 1,200-horsepower supercar—the most powerful Ferrari ever—alongside the Ferrari 12Cilindri, a masterpiece with a V12 engine that embodies Ferrari’s unique DNA, presented for the first time in Thailand.

• The experience will be available to the broader public from November 23rd – 25th

Of particular note, Universo Ferrari served as the regional launch platform for the brand’s new supercar, Ferrari F80, launched globally in October this year. The Asian Premiere was attended by Enrico Galliera, Chief Marketing & Commercial Officer of Ferrari SpA, Francesco Bianchi, President of Ferrari APAC & Middle East, and Nandhamalee Bhirombhakdi, Managing Director of Cavallino Motors Co. Ltd, Ferrari’s Official Importer in Thailand.

The F80 is a car destined to join iconic models from the 1984 GTO to the 2016 LaFerrari Aperta. It is a showcase for the ultimate in technology and performance from the marque and represents an extreme development of the internal combustion engine. With a combined maximum power of 1200 hp, the V6-hybrid powertrain of the F80 makes it the most powerful road car ever to come out of the gates of the Ferrari factory

Bangkok 21st November 2024 – Universo Ferrari, an immersive exhibition showcasing the world of Ferrari, opened its doors today in Thailand. This event holds significant meaning as it is the fourth one globally, following Italy, Australia, Korea and now Thailand, also a first in Southeast Asia.

Bringing the pinnacle of innovation from Maranello, Italy, to Thailand, Universo Ferrari showcases over 20 extraordinary Ferrari models. These include limited editions, legendary classics, and the latest marvels like the Ferrari F80 and Ferrari 12Cilindri, offering Ferrari enthusiasts in Thailand an up-close experience. Universo Ferrari will take place at UOB Live, Emsphere, Thailand, and is available exclusively to Ferrari clients and guests today and tomorrow.  The exhibition will be opened to the broader public from November 23rd to 25th.

Discover the Zones of Universo Ferrari

Racing Zone

The heart of Ferrari, featuring iconic racing models like the F1-2000, which helped Michael Schumacher win his third World Championship and marked Ferrari's return to Constructors’ Championship glory after 21 years. Also on display is the Ferrari 499P Le Mans Hypercar, a two-time champion at the 24 Hours of Le Mans in 2023 and 2024, showcasing the technology behind the Ferrari F80.

“Universo Ferrari is an exclusive event that showcases the timeless beauty, innovative technology, and dynamic performance that Ferrari has led the automotive industry with for over 77 years,” said Enrico Galliera. “I am delighted to introduce the journey of innovation that the brand has embarked on to our clients and fans in Thailand, a very important market for Ferrari.”

Sport Cars Zone

Marvel at Ferrari's latest innovations and timeless beauty, including the Ferrari Daytona SP3, the SF90 XX Stradale, the Purosangue, the 296 GTB, and the latest Ferrari 12Cilindri with its powerful V12 engine.

Ferrari Classiche Zone

Relive history with classics like the Ferrari 308 GTB and the Ferrari F50, celebrating Ferrari’s 50th anniversary.

Ferrari Lifestyle Zone

Immerse yourself in Ferrari’s luxury lifestyle with displays like the Maranello Clutch and a special fashion showcase embodying the elegance and sophistication of the brand.