Kuala Lumpur, 29th April 2024 – PEUGEOT, part of the esteemed Stellantis portfolio, proudly announces the debut of the locally-assembled All-New PEUGEOT 408 in Malaysia. Redefining automotive aesthetics and engineering, this launch marks a significant step forward for PEUGEOT in the Malaysian market and signifies Stellantis Malaysia's inaugural introduction of a PEUGEOT model.

The All-New PEUGEOT 408 represents a departure from its predecessor, distinguished by its recent accolade as the recipient of the 2023 Red Dot Design of the Year award. Underpinning its essence is the brand's visionary "Language of Attraction," embodying the core values of Allure, Emotion, and Excellence.

Daniel Gonzalez, Chief Operating Officer for ASEAN and General Distributors at Stellantis, expressed, "The All-New PEUGEOT 408 is truly exceptional, defying expectations from every angle. Its progressive features have garnered global acclaim and resonated strongly with consumers. We're excited to introduce this groundbreaking model, assembled locally in Stellantis Gurun, Kedah, to Malaysian audiences."

Jamie Francis Morais, Managing Director of Stellantis Malaysia, remarked, "The All-New PEUGEOT 408 represents a milestone as the first PEUGEOT vehicle launched under Stellantis Malaysia. With its unparalleled uniqueness, the 408 caters to discerning customers seeking sophistication beyond the norm in the C-Segment. This launch underscores our commitment to expanding our local presence while proudly assembling vehicles in Malaysia. Moreover, it signals a new era in revitalizing PEUGEOT as the premier choice, offering a captivating fusion of avant-garde design and cutting-edge technology."

Breaking Conventions

Captivating Design

The All-New PEUGEOT 408 redefines its segment with an unexpected exterior that embodies the essence of "Allure" - the brand's ethos of powerful attraction and excitement. Its dynamic fastback silhouette, evoking a robust feline grace, heralds a new design direction for PEUGEOT vehicles.

Elegant Silhouette

The All-New PEUGEOT 408's aerodynamic profile, accentuated by recessed "Cat Ears" door hinges and a slanting roofline, culminates in a striking 3D three-claw LED rear design. Its innovative features ensure unparalleled attention on the road.

Varied Options

Available in four captivating colors and three trim levels - Allure, Premium, and GT - the All-New PEUGEOT 408 offers customization options to suit diverse preferences.

Connectivity & Comfort

Featuring a 10-inch central touchscreen with customizable i-Toggles, the infotainment system seamlessly integrates with smartphones and tablets. The All-New PEUGEOT 408 prioritizes passenger comfort with AGR-certified seats, advanced storage solutions, and wireless charging capabilities.

Iconic Front

Featuring the brand's new emblem, seamlessly integrated into the grille's body-colored vertical slats, the All-New PEUGEOT 408 boasts distinctive full-LED headlamps with a singular, vertical daytime running light strip. The GT trim introduces Matrix LED technology for enhanced visibility in low-light conditions.

Leading the Pack

Agile Performance

Powered by a cutting-edge 1.6-liter turbocharged PureTech engine paired with an intelligent 8-speed EAT8 automatic transmission, the All-New PEUGEOT 408 delivers exhilarating performance, accelerating from 0 to 100km/h in just 8.8 seconds.

Delivering Unsurpassed Driving Emotion

Enhanced Interior

The spacious PEUGEOT i-Cockpit® boasts a 10-inch digital instrument cluster, a minimalist center console, and intuitive driving mode selectors, providing a dynamic yet functional driving experience.

Advanced Safety Features

Equipped with advanced driving assistance systems, including adaptive cruise control and automatic emergency braking, the All-New PEUGEOT 408 ensures a safe and smooth journey for all occupants.

Price

The All-New PEUGEOT 408 starts at RM146,055 for the Allure variant, RM166,055 for the Premium, and RM196,055 for the flagship GT, inclusive of a 7-year warranty or 200,000km, whichever comes first.

Editor’s Note

Manufacturer's warranty includes 3 years, with an extended warranty of 4 years or 200,000km. Selected features are exclusive to the GT variant, with specifications varying for Allure and Premium models.