Kuala Lumpur, 4th July 2024 – Meet the Mercedes-Benz family and celebrate unmatched luxury, innovation, and diversity. This event highlights the brand’s commitment to providing flexibility and luxury in automotive excellence, featuring an extensive lineup of over 30 models from all segments. The showcase underscores Mercedes-Benz's global pursuit to build the world’s most desirable cars by enhancing the customer experience with a diverse vehicle portfolio.

The event will unveil three new high-performance AMG models: the exhilarating Mercedes-AMG C 63 S E PERFORMANCE F1 Edition, Mercedes-AMG GLA 45 S 4MATIC+, and Mercedes-AMG GLB 35 4MATIC. These models redefine standards in speed and driving dynamics.

Taking place at KL Base, Sungai Besi, from July 5 to 7, 2024, the Mercedes-Benz World event promises an immersive and exciting experience. Attendees will explore the complete portfolio of Mercedes-Benz vehicles, ranging from the latest high-tech combustion engines to cutting-edge Electric Vehicles (EV) and Plug-in Hybrid options.

Amanda Zhang, CEO & President of Mercedes-Benz Cars Malaysia, stated, “At Mercedes-Benz, we recognize and celebrate the distinctive preferences of our customers. The Mercedes-Benz World is a demonstration of our commitment to meeting the evolving desires and demands of discerning customers in the automotive industry. By presenting an exquisite array of vehicles, we elevate our customer experience to new heights. Here, we offer customers the flexibility and luxury of choice to select the perfect Mercedes that aligns with their lifestyle needs and aspirations.”

The event's highlight is the premiere of three new high-performance Mercedes-AMG models. The awe-inspiring Mercedes-AMG C 63 S E PERFORMANCE F1 Edition, Mercedes-AMG GLA 45 S 4MATIC+, and Mercedes-AMG GLB 35 4MATIC represent the pinnacle of precision engineering and innovation. These models cater to sophisticated enthusiasts who value speed and superior driving dynamics.

Mercedes-Benz will also present an expanded range of its fully electric and plug-in hybrid cars, featuring a cutting-edge EQ area equipped with the latest charging solutions. This section underscores Mercedes-Benz's dedication to green mobility and educates visitors on the advanced technologies and advantages of EVs, displaying leading models like the EQA, EQB, EQC, EQE, and the flagship EQS.

About Mercedes-Benz World

Open to the public from July 5 to 7 at KL Base, Sungai Besi, from 10 am to 6 pm daily, Mercedes-Benz World invites you to experience their entire lineup. From AMG to all-electric models, and from sedans to SUVs, indulge in test drives, driving challenges, and exclusive previews of new AMG models.

The extensive lineup includes newly launched models such as the Mercedes-Benz GLA 250 4MATIC, GLB 250 4MATIC, C 350 e, and several AMG models. The iconic Benz Patent Motor Car, the world’s first automobile, will also be on display, showcasing Mercedes-Benz's rich heritage.

Enjoy exclusive on-ground offers, test drive opportunities, and a variety of activities for all ages, including rock climbing and slalom driving. Interactive displays and expert insights will help attendees explore the unique features of each vehicle, gaining a deeper appreciation for Mercedes-Benz's commitment to innovation and luxury.

“Our pursuit to build the world’s most desirable cars has been the driving force behind our success as a luxury brand. The Mercedes-Benz World is a celebration of this pursuit. Our leading-edge EVs and modern solutions highlight our influential role in the ongoing mobility shift. We firmly believe that digital and sustainable innovations will be the key drivers of desire in the future of individual mobility,” added Zhang.