Sime Darby Motors Unveils BYD SEAL in Malaysia Blending Aesthetics with Power in the Future of Electric Mobility

Kuala Lumpur, 22th February 2024 – Marking a significant milestone in Malaysia's electric vehicle (EV) scene, BYD and Sime Darby Motors have officially introduced the highly-anticipated BYD SEAL, a sleek new electric sedan. Representing a fusion of superior style, performance, and technology, the BYD SEAL's debut is poised to establish fresh benchmarks in the electric driving experience, marking a transformative moment for both BYD and Malaysia's growing adoption of electric mobility.

Dato' Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, expressed enthusiasm about the BYD SEAL's introduction to Malaysia, highlighting its advanced technologies, impeccable design, and remarkable performance. Anticipation leading up to the launch has generated overwhelmingly positive interest among consumers, and Davidson looks forward to witnessing the BYD SEAL reshape the landscape of e-mobility in Malaysia and the wider region.

Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, emphasized the significance of the BYD SEAL's launch in Malaysia, showcasing BYD's commitment to innovation, quality, and excellence. Designed for convenience and efficiency, the BYD SEAL stands out as a high-technology electric sedan offering enhanced space for families and individuals.

The launch event, held at The Exchange TRX, featured distinguished guests including YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade & Industry, key executives from Sime Darby Berhad and BYD, underlining the collaborative efforts behind this groundbreaking endeavor.

nnovative Advanced Platform Sets New Industry Standards Central to the BYD SEAL's prowess is its innovative Advanced e-platform 3.0, positioning it as a trailblazer in safety and performance. The vehicle is the first to integrate CTB (cell-to-body) technology, seamlessly incorporating the Blade Battery into the vehicle's structure for enhanced stability and safety under diverse conditions. The revolutionary iTAC technology further enhances driving dynamics, minimizing skidding and unlocking the full potential of the vehicle's power.

The BYD SEAL features the e-Platform 3.0, a world-first 8-in-1 electric powertrain system optimizing space and energy efficiency. The rear-wheel-drive architecture signifies a commitment to pushing boundaries in EV engineering.

Ocean Aesthetics: Masterfully Crafted Design for a New Era Under the visionary leadership of BYD's Global Chief Designer, Wolfgang Egger, the BYD SEAL embodies a new era of automotive design with its "Ocean Aesthetics" philosophy. The coupe-like design, inspired by the "X" concept, combines style and performance, featuring distinctive elements such as the wave waistline, waterdrop mirrors, panoramic glass roof, and LED tail lights.

Multi-Dimensional Safety: Setting New Benchmarks Safety is paramount in the BYD SEAL, with a five-star safety rating from ANCAP. The combination of Blade Battery technology, CTB construction, and advanced safety features, including ADAS and a high-resolution 360 camera system, ensures peace of mind on every journey.

Superior Control for a Refined and Dynamic Drive The BYD SEAL offers precise control and a smooth ride with double wishbone front and multi-link rear suspension. The Performance AWD variant enhances the driving experience with 19-inch alloy wheels. The iTAC intelligent torque adaptation control system ensures optimal performance in varying driving conditions, making the BYD SEAL versatile and city-friendly.

Redefining Customer Service Excellence BYD remains committed to exceptional customer experiences with an extensive network of showrooms and service centers across Malaysia. Digital initiatives, including the BYD mobile app, provide easy access to service centers and diagnostics, ensuring a high level of service.

For more information, visit here or follow BYD social media accounts @bydcarsmalaysia with #SealTheSpeed. For inquiries, contact the Customer Care number at 1300-38-1888.

The BYD SEAL's spacious interior, Thaumas Black interior, and crystal gearshift contribute to its luxurious Ocean Aesthetics.Intelligent Technology: A New Paradigm in Connectivity and Comfort The BYD SEAL boasts modern automotive technology, including a 15.6-inch rotating touchscreen at the heart of its cabin for navigation, entertainment, and vehicle settings. The intelligent cockpit system seamlessly integrates with the BYD App for enhanced connectivity and control, featuring voice command functionality. The premium HIFI Dynaudio sound system and advanced PM2.5 filtration system contribute to an immersive and healthy in-cabin experience.

Impressive capabilities, including ultra-low wind resistance, a driving range up to 650KM*, and fast-charging capability, make the BYD SEAL a standout choice for performance enthusiasts.

BYD SEAL Package Available in RWD Premium and Performance AWD variants, with prices starting from RM179,800 and RM199,800, the BYD SEAL comes with exclusive color options and enticing promotional offers for early bookings. Two comprehensive service packages, Standard and Plus, enhance the ownership experience, featuring tire alignment, balancing, rotation, and industry-leading warranties.