VOLVO XC90 - The Ultimate Family Car

Kuala Lumpur, 31st March 2023 – The natural progression for most married couples is parenthood and once they have the new title of ‘mum’ and ‘dad’ in place, their priorities will shift into providing the best care for their new-born. One of these priorities include investing in a dedicated family car. Size and design aside, a family car ought to carry strong safety features and have the room to accommodate a growing family – because at the end of the day, parents deserve the peace of mind that their child will be safe in the vehicle while they go through life adventures and build new memories.

As a parent, you can plan your route and endeavour to drive as safely as possible but there are external factors that you can’t control, for example road conditions or other drivers’ behaviour. You certainly don’t need the additional stress, especially not when you have precious little ones onboard.

Therefore, your family car of choice plays an important role, to act as your co-pilot and fellow safety navigator, and provide you with the most optimal driving experience. Volvo appreciates these important factors and recognises that as much as parents look out for the safety of their children, they too need someone to look after them. As such, Volvo introduced the Volvo XC90 as the family SUV that can take care of both the children and the parents’ safety.

The Volvo XC90 is a mid-size 7-seater luxury SUV and it quickly became the benchmark for a luxury family SUV after its launch. The motivation behind the Volvo XC90 is simple – it is the ultimate family car that is designed to look after you and your loved ones. But the key difference with the Volvo XC90 is its understated luxury, encased within a chassis that is just right for the family but with room to make way for more passengers, more boot space, more safety features, and the little bit of extras you never knew you needed. There’s a reason why this car took the world by storm – its revolutionary take on a seven-seater SUV has earned an everlasting popularity for over 15 years now, and with its second-generation model redesigned to be longer and wider, it is an opulent choice of vehicle for a budding family. Simply put, the Volvo XC90 is the luxury SUV that is intuitively built for your ever-growing needs.

Safety is Always a Priority

A luxury car brand that is synonymous with safety, Volvo injects two important safety features into the Volvo XC90 – the Lane Keeping Aid and Cross Traffic Alert.Parents will agree that restless children in the car can often be a distraction while you’re driving. Screams for mum and dad’s attention can deviate the parent’s eyes from the road, which is why the Lane Keeping Aid feature will come in handy to provide steering assistance and warn the driver if their vehicle is about to leave its lane unintentionally.

Think of the Cross Traffic Alert as having a second pair of eyes while driving. It works by letting out an acoustic signal when there are any objects near the car, therefore creating an alert to the driver. Combined with a Blind Spot Information feature which detects incoming traffic and obstacles when the car is in reverse and prevents a potential collision, the Volvo XC90 will indeed make a good co-pilot and a safe family car in the long run.

Safety at its Core at Volvo

Deeply rooted in safety – for the planet, for the road, and for parents and children – Volvo designs its fleet of vehicles with that in mind. It is true that we can’t predict accidents, but with the right car, we can prevent them and minimise their damage. Proving to be among the safest cars on the road, the Volvo XC90 was awarded the 2023 TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS), for achieving the institution’s tough criteria and demands for better side crash protection, improved pedestrian crash prevention systems, and elimination of subpar headlights. All these features are built within the Volvo XC90, earning its recognition.

A Car Made for Family Living

New parents will find installing a child seat into their car a feat on its own but with the ISOFIX Mounting Points integrated into the Volvo XC90’s rear seats, this task will no longer be a challenge. The ISOFIX Mounting Points is the safest and most convenient way to fit a child seat and can be easily accessed within the lower section of the outer rear seat backrests.

Because the Volvo XC90 is built to accommodate your growing family, it also comes with an Integrated Booster Cushion. Meant for children aged 4 years and above, the Integrated Booster Cushion enables children to still take in the sights of what’s outside the window but gives parents the peace of mind that their children are safe and secure within the seat and strapped onto the safety belt. When not in use, the booster cushion can be neatly stowed away in the second-row centre seat cushion.

The Volvo XC90 range is available online and in local dealerships. Valid for a limited time, customers who registers their Volvo XC90 B5 Ultimate Mild-Hybrid or the Volvo XC90 Recharge T8 Plug-In Hybrid before 31 March 2023 can enjoy a complimentary five-year service package (VSA5+)*. VSA5+, otherwise known as the 'Volvo Service Agreement 5 Plus’, is a 5-year comprehensive car service package from Volvo Cars that covers the first five car services including Wear and Tear items that may need to be replaced. Visit your nearest showroom or log on here to find out more.