Shell Malaysia Unveils Innovative Star Wars™ Inspired Remote-Control Car Collection

THURSDAY, OCT 5, 2023

AUTOMOTIVE

Kuala Lumpur, 5th October 2023 - Shell Malaysia is shifting into high gear with the launch of an exclusive line of remote-control cars, created in collaboration with The Walt Disney Company Southeast Asia. This remarkable collection fuses Shell V-Power's cutting-edge technology with the timeless charm of beloved Star Wars characters, giving birth to the world's first-ever Star Wars™ Racers Collection, destined to captivate both fans and enthusiasts alike.

Taking inspiration from the eternal battle between light and dark, this limited-edition series comprises six uniquely designed remote-control cars, featuring:

1. Darth Vader™ Racer

2. Stormtrooper™ Racer

3. Darth Maul™ Racer

4. The Mandalorian™ Racer

5. Boba Fett™ Racer

6. BB-8™ Racer

This eagerly anticipated collection was meticulously crafted to embody the essence of iconic Star Wars characters, paying homage to Shell's enduring legacy and the passion for Star Wars stories in Malaysia.

The sleek and foreboding Darth Vader™ Racer draws its inspiration from the infamous Star Wars character, with a car grille resembling Vader's mask and gleaming LED rear lights that mirror his piercing eyes.

On the other hand, the Stormtrooper™ Racer, symbolizing the might of the Imperial Army, adopts a clean, minimalist look in a high gloss white finish.

Completing the 2023 lineup is a design inspired by the loyal astromech, BB-8, with a futuristic, compact, and spherical design in its signature orange and white livery.

During the launch ceremony, Seow Lee Ming, General Manager of Shell Mobility Malaysia, expressed, "The response to our annual limited-edition collection has been nothing short of extraordinary. Shell V-Power enthusiasts are some of the most passionate people, and we know timeless stories like Star Wars continue to resonate among fans of all ages in Malaysia. We knew we had to celebrate these passionate communities, and we hope fans will have tons of fun collecting and racing with this new collection."

Lee Ming further revealed that Shell Malaysia is honored to be the first in the world to incorporate Star Wars-inspired racing car designs not only on toy cars but also in digital versions that players can explore in their Shell Racing mobile app.

"Just like Shell V-Power fuels the inner racing passion in our customers, this exciting collection reflects our understanding of local fans, a passion for innovation, and pushing boundaries to deliver unbeatable experiences for our customers of all ages, our testament to continuing to be better by far," emphasized Lee Ming.

Shell's Star Wars™ Racers Collection retains all the special features, including Bluetooth control and the proprietary smart battery from the Shell Motorsports Collection of the previous year. With the Shell Racing App available on the App Store and Google Play, customers can now enjoy an exhilarating racing experience set against the backdrop of galactic adventures.

From October 6th to November 19th, the limited-edition Bluetooth remote-control cars will be released one model per week exclusively at Shell Stations nationwide. Individual car models, except the Darth Vader™ Racer, are available for purchase at RM49.90 with a minimum RM50 fuel purchase in a single receipt of Shell FuelSave 95, Shell V-Power 97, or Shell V-Power Racing. The smart Bluetooth battery is available at RM30 with the same minimum fuel purchase as the car models.

The Darth Vader™ Racer is complimentary with every Shell Helix Ultra/Power 4L purchase at Shell stations. To complete their collection, customers can also purchase the Collector Casing at RM89.90 when they pump RM80 of Shell V-Power Racing in a single receipt.

For collectors and fans, acquiring these world-first remote-control racers is sure to enhance their collections. Secure these bounties at Shell Stations while stocks last.

Begin your quest to complete your Shell's Star Wars™ Racers Collection by embarking on an Epic Journey at Shell!