OAKLEY x FRAGMENT: A LIMITED-EDITION SS2023 COLLECTION INSPIRED BY TOKYO’S STREET SCENE

Kuala Lumpur, 13th February 2023 – Oakley® and Fragment are back with the SS2023 Frogskins™ Collection, which celebrates the iconic Frogskins frame and apparel in a two-phased launch. Fragment, a design company founded by musician, producer, and designer Hiroshi Fujiwara, has teamed up with Oakley for a limited collection, marking Fujiwara's sixth collaboration with the brand. The partnership blends best-in-class craftsmanship and design for a collection that is definitive of both brands.

Hiroshi Fujiwara, known as the godfather of the Ura-Harajuku fashion scene and streetwear world, founded Fragment Design in 2003 and has collaborated with some of the biggest names in fashion and culture. The minimal, yet special designs were mindfully paired to embody Fujiwara’s timeless style, proving that less can be more. With a sleek, understated design and aesthetic in mind, Oakley and Fragment merged the unique DNA of both brands to perfectly reimagine the legendary Frogskins.

“With each collaboration with Oakley, we unlock a new level of artistry,” said Fujiwara. “The pieces from our SS2023 collection are understated yet timeless, designed to fit into almost anyone’s wardrobe seamlessly.”

The collaboration will hero the Polished Black Frogskins frames which come with Prizm™ Grey lenses. Available in vivid colorways with a matching microbag and special packaging, these limited-edition shades are a celebration of two brands coming together to blur the lines between streetwear, design, and technology. The lenses are sleek and display unique colored logos on the stem of the frames in vibrant shades of blue, pink, and yellow to enhance, but never take away, from your personal style.

Oakley x Fragment is available in Oakley stores.