Kuala Lumpur, 22nd November 2023 - Ital Auto Malaysia Sdn Bhd, the authorized importer and distributor for Ferrari cars in Malaysia, has opened its maiden showroom in the country. Strategically positioned in Kuala Lumpur's central hub at Four Seasons Place, the new showroom is meticulously crafted to meet the evolving needs of both new and seasoned Ferrari enthusiasts in the region, aligning seamlessly with the distinctive Ferrari Showroom Experience.

Present at the official launch ceremony of Ferrari Ital Auto Malaysia were Dieter Knechtel, President of Ferrari Far East and Middle East Hub, Zahir Kelvin Ong Abdullah, Executive Director of Ital Auto Malaysia Sdn Bhd, and Damien Woo, General Manager of Ital Auto Malaysia Sdn Bhd.

Encompassing 3,826 square feet of prime real estate, the Ferrari Ital Auto Malaysia showroom features two vehicle display bays, providing the stage for showcasing the latest Ferrari models at all times.

The launch of Ferrari Ital Auto Malaysia coincided with the Malaysian debut of two highly-anticipated Ferrari models, the Purosangue and Roma Spider. The Purosangue features Maranello’s iconic, naturally-aspirated V12 engine, while the Roma Spider maintains the proportions, volumes, and specifications of the highly successful Ferrari Roma, enhanced with a retractable hard top.

Dieter Knechtel, President of Ferrari Far East and Middle East Hub, commended Ital Auto Malaysia Sdn Bhd for securing a strategic location in the heart of the city, benefitting the local Ferrari community.

All Ferrari cars purchased from Ferrari Ital Auto Malaysia come with a seven-year extended warranty and Genuine Maintenance to preserve the performance and excellence characteristic of all cars built in Maranello.

Manned by highly-experienced ambassadors, every key touchpoint in the showroom, from reception to the sales floor, is equipped to deliver service standards befitting the Ferrari brand. Interactive displays and a unique Brand Experience Video Wall keep visitors well-informed about Ferrari's renowned racing passion and sporting heritage.

The Customer Lounge offers a welcoming environment for visitors to enjoy their favorite refreshments, luxuriously-appointed in accordance with the latest Ferrari Corporate Identity (CI) specifications. Complementing this area is the Heritage Library, which presents a wide selection of reading material specially curated to captivate everyone from casual fans to the most enthusiastic brand loyalists.

Ferrari Ital Auto Malaysia also introduces a Ferrari Atelier designed to inspire the imagination and personalisation process for Ferrari owners. The Atelier display of optional colours, equipment, and materials offers a broad range of aesthetics that can be combined with Ferrari Tailor Made personalisation services, empowering discerning clientele to create a Prancing Horse that is uniquely theirs.

Zahir Kelvin Ong Abdullah, Executive Director of Ital Auto Malaysia Sdn Bhd, stated, "Malaysia is home to a thriving community of passionate Ferrari owners and loyal brand enthusiasts. Establishing the Ferrari Ital Auto Malaysia Showroom in Four Seasons Place Kuala Lumpur was important for us to ensure that the iconic Prancing Horse makes its mark in the heart of the City Centre, all while ensuring our facilities and services meet the high standards of automotive excellence synonymous with the brand."

Ferrari owners in Malaysia can access these services at Ital Auto Malaysia’s dedicated Service Centre in Glenmarie, Shah Alam, equipped with genuine spare parts and Ferrari Diagnostic equipment operated by Certified Master Technicians with over 10 years of experience, ensuring the highest standards of vehicle servicing.

he Ferrari Ital Auto Malaysia showroom is open daily from 10:00 AM to 7:00 PM on weekdays and from 10:00 AM to 4:00 PM on weekends. For more information or to schedule an appointment, visit https://kualalumpur.ferraridealers.com or call 03-2303 9888.