With the ability to turn fashion trends into clothing collections in a matter of days, ZUCCA focuses on creating inclusive modest clothing that caters not only to the large demographic of modest women in Malaysia but the increasingly fashion-forward group amongst these women as well.

As part of this business approach, ZUCCA also works actively to empower local small and medium manufacturers, collaborating with them to produce small ‘prototype’ batches to get initial feedback.

Stepping away from the frumpy stereotype of modest wear while championing their slogan “You Deserve to Shine”, ZUCCA offers a wide selection of affordable, contemporary, and quality pieces to reach young Malaysian urbanites who love practical outfits for their daily wear. From Korean-style blouses to palazzo pants and pleated long skirts, ZUCCA intends to produce more stylish clothing without compromising on fabric quality and modesty.

Aiming to capture the hearts of more Malaysian shoppers and fashionistas, ZUCCA continues to put customers first and connect with them by adopting a direct-to-consumer (DTC) sales approach. As the name suggests, this approach means that ZUCCA eliminates third-party retailers, wholesalers, and other middlemen costs from its production journey. By selling directly to consumers and controlling all aspects of sorting, marketing, packaging and shipping in-house, ZUCCA also manages to make its clothing lines incredibly affordable for consumers.

“The DTC model brings us closer to the customers, giving us a first-hand understanding of the people within our buyer communities. To complement this, we’re also active in the live selling space! Showcasing our products in live time, interacting with our customers, reading their reactions live in the comments — this vibrant, exciting environment is a huge part of our real-time business and something we hope to grow as we work towards branching into social commerce as well,” Gary Ng, co-founder of ZUCCA added.

Founded in 2019, ZUCCA has established a strong brand presence on social media platforms, accumulating 300,000 followers on Facebook and Instagram, and another 200,000 followers on TikTok. Within the past two years, ZUCCA has achieved several milestones, growing its sales revenue by more than 400% in 12 months and successfully raising RM1.126 million in seed funding to facilitate market expansion.

Currently, ZUCCA is working on upping its entrepreneurial game in understanding the Malaysian market and aiming to penetrate Indonesia, Singapore and Brunei’s modest fashion market by 2023.

Modest, but Make It Fashion: ZUCCA Keeps Its Modest Wear Ever-Trendy Using Algorithms and Real-Time Customer Feedback

• Real-time approach lets ZUCCA curate clothing collections based on purchase patterns and customer comments

• First Malaysian brand to produce real-time modest wear; elevating the local modest fashion industry to cater to more diverse communities of women

Kuala Lumpur, 4th October 2022 – As modest wear’s foray into mainstream circles grows stronger year-on-year, so too does the sheer speed of changing consumer trends in modest fashion. Embracing this growing diversity on local shores, ZUCCA is propelling homegrown modest wear ahead of the game: as the first Malaysian brand to apply a real-time approach to modest fashion.

Well on track to reach a projected global market value of RM1.29 trillion by 2024, modest fashion is today no longer a niche novelty nor limited only to Muslim communities. Driven by this evolving consumer base, brands big and small are working to not only merge modest fashion with modern design trends, but also to remain cost-effective as they race to keep up with the revolving door of what’s in and what’s out.

Malaysian modest wear provider, ZUCCA sees a solution to this in real-time fashion. Leveraging social commerce algorithms, SEO keywords, and live customer feedback, the real-time approach allows brands  to monitor customer insights and curate clothing based on current trends or behavioural patterns.

Elaborating on real-time fashion, Erica Yap, co-founder of ZUCCA shares: “Let’s say, there are two types of tops; one is a checkered long blouse and the other is a floral cotton blouse with a batik pattern. The magic of real-time fashion is that it helps us compare the sales and reviews between these two items to understand not just what they prefer, but why. It could be that more customers feel like the batik floral blouse for its retro vibes or comfier material! Once we zero in on that, we can then immediately start producing more of this design to respond instantly to what our customers want.”