ShopBack Launches ShopBack PayLater Alongside Global Brand Refresh

• The addition of a new Buy Now Pay Later (BNPL) feature comes after the company’s acquisition of BNPL platform, hoolah

• The launch kicks off ShopBack’s global rebranding efforts to better synergise its various features across Cashback, Vouchers, and PayLater

• Shoppers will receive 25% discount on their first order on ShopBack PayLater on all brands

Kuala Lumpur, 21st July 2022 - ShopBack, Asia-Pacific’s leading shopping and rewards platform, has recently launched ShopBack PayLater, a Buy Now, Pay Later (BNPL) payment option. As the entry point to rewarding shopping for over 30 million shoppers across the Asia-Pacific, the Group aspires to now be the preferred checkout option for shoppers with ShopBack PayLater.

The launch also kicks off the ShopBack Group’s first global brand refresh across its 10 markets in Asia Pacific. Underscored with its new tagline – For the Wins – the brand refresh looks to translate the small wins on ShopBack’s platform into an elevated shopping experience.

ShopBack PayLater live in Malaysia

ShopBack PayLater is the integrated BNPL feature that transforms the shopping experience for consumers while providing a one-stop solution for demand generation and user engagement for merchants.

Following ShopBack’s acquisition of leading Buy Now, Pay Later player hoolah, the ShopBack app now integrates hoolah’s platform capabilities within the app, providing shoppers a seamless, convenient, and rewarding way to pay. Shoppers can enjoy instant in-app approval to split their payments into three zero-interest monthly instalments at over 2,000 online and brick and mortar stores.

In addition, shoppers are able to monitor their expenses easily by checking their spending limit and tracking their upcoming bills in-app. To make shopping even more rewarding, ShopBack users can also earn Cashback when they shop and use the Cashback available in their account to offset their upcoming purchases when they pay with ShopBack PayLater.

“We believe financial flexibility is the key to achieving our goal of making shopping rewarding, personalised, and accessible to all. By providing a broader platform of new capabilities and services like ShopBack PayLater, we are excited to unlock value for shoppers to shop smarter, and we are confident that that the rewarding experience will help merchants further drive customer loyalty and gain new customers,” said Mr. Jason Wong, General Manager of ShopBack PayLater, ShopBack Malaysia.

Popular stores in Malaysia that offer ShopBack PayLater include Love Bonito, ZALORA, JD Sports, Malaysia Airlines, Royal Sporting House, Jakel Malaysia and more.

ShopBack: For the Wins

To illustrate the full suite of benefits that ShopBack provides, the Group’s global rebrand will focus on empowering its shoppers to achieve small wins in their daily shopping and payment activities. Its new tagline “For the Wins” celebrates the victories in one’s daily life, however small they may be.

“Here at ShopBack, we believe big things are powered by small wins, where cumulative triumphs add up to a huge impact for all. We want users to expect multiple gains and taste personal victories every time they use ShopBack, be it gaining meaningful experiences through rewards, savings, smart access, and financial flexibility. On our end, we will work relentlessly to return real value to users in every transaction, and continue to find new ways to make shopping a pleasure,” said Mr. Jason Wong.

Over the years, ShopBack has grown from a cashback platform to a leading shopping and payments app. In Malaysia, it boasts more than five million users and generated RM1.7 billion gross merchandise value in annual sales for over 900 merchant partners. Over RM150 million worth of cashback has been given out to Malaysian users to-date; users can either withdraw the cashback to their bank of choice or use it to offset upcoming purchases when paying with ShopBack PayLater.

Exclusive deal for ShopBack PayLater customers

In conjunction with the global rebrand and the launch of ShopBack PayLater, ShopBack Malaysia is offering all shoppers an exclusive discount to celebrate the new financial payment service and encourage more Malaysians to benefit from the new feature. New users can enjoy 25% off their first ShopBack PayLater bill with no minimum spend. Discounts are capped at RM25 and terms and conditions apply.

Additionally, shoppers can also expect sure-win prizes up to RM50,000 worth of prizes that includes a Prism+ 65” TV, TUMI Latitude luggage, FitBit Sense watch, shopping vouchers & gift cards, exclusive ShopBack merchandise and more when they make an in-store transaction with ShopBack PayLater at any of the participating brands at the following locations and dates:

JD Sports, 1 Utama Shopping Center 23 - 24 July 2022 (Sat - Sun)

Mimpikita

Jalan Ara, Bangsar | 28 - 29 July 2022 (Thurs - Fri)

Love Bonito

MidValley Megamall | 30 - 31 July 2022 (Sat - Sun)

Royal Sporting House

Pavilion Kuala Lumpur | 5 - 7 August 2022 (Fri - Sun)

Pomelo

1 Utama Shopping Center | 13 - 14 August 2022 (Sat - Sun)

Al-Ikhsan

IOI City Mall, Putrajaya | 20 - 21 August 2022 (Sat - Sun)

JD Sports

Pavilion Kuala Lumpur | 27 - 28 August 2022 (Sat - Sun)