Your home-buying experience, conceptualized as an ice cream.

Quality homes developer Myra collaborates with Crème De La Crème on an ice cream that encapsulates the journey of buying your very first home.

Kuala Lumpur, 15th September 2022 – Breaking the norm for typical partnerships, property developer - Myra, and famed artisanal ice cream parlour, Crème De La Crème (CDLC) proudly presents a unique handmade artisanal ice cream conceptualized with a new homebuyer in mind and a flavour that all Malaysians can enjoy.

Affectionately called ‘Myra Jambu’, the bespoke flavour features a pretty shade of natural pink and captures the elements and emotions of a new homebuyer’s journey with its key ingredients - pink guava and asam boi.

“Both Crème De La Crème and Myra share the same steadfast values of being a leader in innovation and we both place utmost importance on the bespoke experience of our clients. Our mission is to make homeownership easy, exciting, and fun. And there’s no better way of doing that while enjoying a high-quality bespoke ice cream from Malaysia’s best ice cream artisans, that’s specially made with you, our homebuyer in mind.” shared Akil Hassan, Myra’s Head of Talent, Culture, and Branding.

“Pink guava is a very popular local fruit, and every Malaysian is familiar with the taste of asam boi. The asam boi represents the “sour taste” of investing a considerable amount of money on a house. Balancing that out, is the pink guava which represents the sweetness of owning one’s very own home. Put together, we have the Myra Jambu flavour.” continued Akil Hassan.

“We love what Myra stands for and we wanted to conceptualize an ice cream that encapsulates who Myra truly is - an established developer with a big heart for its clients. Myra Jambu is made from 100% natural ingredients that are locally & sustainably sourced. The beautiful natural pink of the ice cream represents the positive vibes and zest of Myra, not to mention it’s also Myra’s corporate colour. Myra Jambu is also a flavour that every Malaysian can resonate with and enjoy together as a family, in their newly bought Myra home of course.” enthused Lio, the Founder of Crème De La Crème.

Myra Jambu will be served at 3 CDLC stores located namely in Uptown Damansara, USJ Taipan, and Sunway Pyramid Mall. As an effort to help educate young adults with purchasing their first home, Myra will be giving out a complimentary copy of their exclusive Homebuying Guide coffee book to anyone who purchases a scoop of Myra Jambu or is keen to know more about homeownership. There will also be a 10% discount to anyone who signs up to learn more about navigating adulthood through Myra’s interactive platform at membermyra.my.