McLaren appoints Paul Harris to spearhead drive into Asia Pacific and Chinese markets

Kuala Lumpur, 4th January 2022 – Luxury supercar maker McLaren Automotive today announces the appointment of Paul Harris to spearhead the marque’s operations in the Asia Pacific and China regions.

Joining McLaren with immediate effect, as Managing Director – APAC and China, Paul assumes responsibility for the combined regional sales, marketing and operations in an increasingly important set of markets for the company.

Paul will manage a diverse portfolio of markets which comprise 11 countries and regions including, China, Australia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, and Thailand.

Given the growing importance of the region to the company, it was fitting that Pudong, China was where McLaren chose to open its 100th retailer last year as the company reached its milestone first decade as a supercar company.

Prior to joining McLaren, Paul was the regional director for Rolls-Royce Motor Cars in APAC and has spent over three and a half decades in the luxury automotive sector.

TUESDAY, JAN 4, 2022

AUTOMOTIVE

“In welcoming Paul to McLaren we have someone who has both deep regional knowledge and also someone with vast experience of the luxury automotive sector with valuable insights from both a retailer and customer perspective.

It is an exciting time to be joining McLaren as we place a renewed emphasis on growing and enhancing our luxury brand around the world which means delivering outstanding products and experiences tailored for regional audiences.” George Biggs, Commercial Executive Director, McLaren Automotive.

“I am delighted to be joining McLaren and working with our experienced team and retailers, leading the marque’s already impressive drive into the increasingly important Asia Pacific and Chinese markets.

This exciting and diverse region offers many new opportunities to further expand the McLaren brand and our loyal client base even further with our already impressive products and strong story around the combination of modern hand-built luxury and high technology. I cannot wait to get started." Paul Harris, Managing Director – APAC and China, McLaren Automotive