THE NEW ‘BFGoodrich TRAIL-TERRAIN T/A’ ARRIVES FOR THE ALL-WHEEL DRIVE CUV, SUV, AND LIGHT TRUCK MARKET

Kuala Lumpur, 7th March 2022 – Reinforcing its strong position in the recreational market, BFGoodrich has recently launched the new BFGoodrich Trail-Terrain T/A – a premium “on-road plus” tyre with superior on-road performance and light off-pavement capability. As its slogan “Lives on the road, loves to get away” suggests, the new BFGoodrich Trail-Terrain T/A is built to last, equipped for every season, and engineered to explore in all weather and road conditions.

“Due to the pandemic, not only has leisure travel replaced the work commute, but people are increasingly looking to go outdoors, or turning to home improvements and DIY projects. Thus, they need vehicles that are ready for anything. The BFGoodrich Trail-Terrain T/A that values the freedom and versatility of All-Wheel-Drive CUVs, SUVs, and light trucks, is therefore the perfect tyre at the perfect time,” said Biggart.

With its superior on-road performance with light off-pavement capability, the BFGoodrich Trail-Terrain T/A features 3 outstanding advantages:

• Built to Last for further distance, thanks to an optimized footprint design featuring Full-Depth 3D Locking Sipes that provide excellent tread block stability for even wear – resulting in longer treadlife, as well as a quiet and comfortable ride. The tyre is also covered by a 6-year manufacturer warranty.

• Equipped for All Conditions, as the tyre is severe snow rated with a three-peak mountain snowflake (3PMSF) rating that continues to provide traction long after the mercury drops, thanks to the Full-Depth 3-D Locking Sipes engineered to create plenty of power and grip over the full life of the tyre; and

• Engineered to Explore, as the tyre is designed to resist chipping and tearing in occasional gravel road usage, with the Serrated Shoulder design optimized for soft-soil traction in light off-pavement situations without compromising road noise.

Now available at selected MICHELIN authorized dealers nationwide, the new BFGoodrich Trail-Terrain T/A comes in a total of 41 tyre sizes (23 T-rated, and 18 H-rated) that cover all key OE fitments for CUVs, SUVs, and light trucks. To learn more, please visit https://www.bfgoodrich.com.my/.

MICHELIN Malaysia’s Managing Director,Oliver Biggart said, “The BFGoodrich Trail-Terrain T/A responds to the post-Covid adventure mindset and the growing DIY trends that target drivers of All-Wheel-Drive (AWD) crossover utility vehicles (CUVs), sports utility vehicles (SUVs), and light trucks. These are adventure-ready vehicles offering versatility for hobbies, carrying gear, and outdoor recreational activities – perfect for the next exploration ahead.

Engineered to explore, the new tyres are now available in the Malaysian market to equip keen adventure-seekers with the best tyres for the best times ahead.