KEMPINSKI’S ‘ART OF LIVING’ COMES ALIVE AT 8 CONLAY WITH A PHYGITAL INTERACTIVE LIFESTYLE MINI MOVIE SERIES

Kuala Lumpur, 27th May 2021 – KSK Land, Malaysia’s leading lifestyle & design property company, is bringing the 5 star luxury hotel services of Kempinski to “life” with an exciting integrated interactive ‘choose your own adventure’ mini movie series. As a teaser to how one can experience the ‘art of living’ with Kempinski, the team at 8 Conlay has created an interactive digital storytelling series that will enable you to choose your own Kempinski services and craft your journey through living at YOO8 (yoo8kempinski.8conlay.com/).

Presented in 3 chapters, this virtual experience offers users the opportunity to directly experience the hallmarks of Kempinski’s hospitality services from a first-person perspective. Launched recently, users will be provided with various scenarios that enable them to interact with these services, resulting in an intimate and first-person account of what it would be like to live as a resident of YOO8 serviced by Kempinski – the world's tallest twisted twin residential towers.

THURSDAY, MAY 27, 2021

PROPERTY

She added that by seamlessly integrating the 'decision' format into the world of ‘YOO8 serviced by Kempinski’, in a digitally interactive approach, allows KSK Land to use big data in order to understand the service and lifestyle preferences better for future residences of YOO8. This will enable us to understand our customers more precisely on the back end, translating into designing and curating a better lifestyle when the YOO8 residences are completed next year at 8 Conlay.

Perfectly poised between nature and the city’s leading attractions, 8 Conlay will elevate the art of living with its four-storey lifestyle retail quarters; the first and only five-star Kempinski Hotel in Malaysia; and branded residences called YOO8 serviced by Kempinski that presents timeless interiors designed by Steve Leung & YOO (Tower A) and Kelly Hoppen for YOO (Tower B) – the first collaboration of its kind in Southeast Asia.

The interactive video campaign features 3 different chapters focusing on different YOO8 ‘residents’ experiencing the luxury hospitality offered by Kempinski. The first YOO8 ‘resident’ is Mr. Leong, a loving husband who is planning a surprise anniversary celebration for his wife and how the “Lady in Red” steps in to help him perfectly plan the special occasion. The second YOO8 ‘resident’ is Winston, a Malaysian businessman residing in Hong Kong who, through the aid of Kempinski’s services, assists his son Jacob to settle comfortably into his new home at YOO8. Lastly, the third chapter is about Jillian, a YOO8 resident who was introduced at the end of the previous story who utilises Kempinski’s services in planning her trendy social lifestyle that involves deciding between hanging out with her friends after a long week or getting some coffee with her new neighbour.

To experience the Kempinski YOO8 interactive microsite, visit https://yoo8kempinski.8conlay.com/ To check out the behind-the-scenes making of the interactive video, visit KSK Land’s YouTube channel at https://www.youtube.com/watch?v=aTnd9TAJ2d4