Ford Direct Markets Presents Most Prestigious Distributor Awards, Honouring Tremendous In-Market Leadership, and Ongoing Efforts to Maintain Long-Term, Loyal and Satisfied Customers

Kuala Lumpur, 2nd November 2020 – Ford’s annual Chairman’s Award programme – launched regionally in 2016 – saw its 2019 winners announced recently, with those Distributors deemed at the top of their Customer Satisfaction game honoured.

“These awards are not only the ranking of a survey result: they are a measure of leadership, of commitment, and of hard work,” said Randy Krieger, president Ford Direct Markets. “These are the crucial characteristics of high-performing organisations; organisations such as this year’s winners who deliver outstanding performance to their customers, employees, and shareholders.”

The Chairman’s Award has continually evolved, ensuring the Sales and Services Customer View Point (CVP) is of paramount importance, and an integral part of core criteria in deciding annual winners. New Vehicle Sales, Parts Purchases Sales, and Ford Standards Financial Reporting also play a crucial role in recognising the hard work of Distributors in promoting the trusted Ford brand.

Complementing the Chairman’s Award, for the second year running, Ford proudly presented the President’s Award for managers in the Middle East, North Africa, and Sub-Saharan Africa, crowning some of the Best Sales Director/Manager for CVP, Best Service Director/Manager for CVP, and Best Parts Director/Manager for Part Sales with top honours.

MONDAY, NOVEMBER 2, 2020

AUTOMOTIVE

The annual Chairman’s Award programme is Ford’s way of thanking its distributors for their continued efforts in ensuring Ford customers remain long-term, loyal, and satisfied. Distributors’ outstanding commitment and contribution to the Ford business is of paramount importance, and together, Ford and its partners aspire to deliver on the promise to become the most trusted company in the world.