The pilot project, across borders and brands on a reciprocal basis, has the overarching aim of improving traffic safety for all. The European Data Task Force was founded in 2017 for exactly this purpose: to make driving safer for all road users by prioritising societal over monetary gain.
Volvo Cars has called for open and reciprocal sharing of anonymised safety data for some years now. In 2017, its president and CEO Håkan Samuelsson told a conference at the European Commission in Brussels that sharing data between governments and car makers is the right thing to do.