Shah Alam, 21st November 2019 - A lucky Malaysian drove home a Proton X70, whilst two others pocketed RM38,000 in cash each having supported local products during the recent Merdeka Day and Malaysia Day patriotic months.

Ashwin Radha Nathan emerged as the lucky grand prize winner of the Menang Menang Menang campaign spearheaded by Yee Lee Corporation Bhd (Yee Lee) along with Aurizn’s initiative to encourage Malaysians to love and support Malaysian brands and products. This collaboration is the first of its kind between a fast moving consumer goods (FMCG) company and an automotive media.

Coinciding with the 62nd anniversary of Merdeka Day on 31 August as well as Malaysia Day after that, Menang Menang Menang aimed to encourage Malaysians to support local products whilst cultivating a patriotic spirit.

THURSDAY, NOVEMBER 21, 2019

AUTOMOTIVE

BUYING MALAYSIAN BRANDS & PRODUCTS IS MENANG MENANG MENANG FOR ALL

• Buying Malaysian products nets lucky participant a brand new Proton X70.

• Menang Menang Menang campaign was spearheaded by Yee Lee Corporation along with Aurizn Malaysia’s initiative to encourage Malaysians to love and support Malaysian brands and products as it is the ultimate ‘Win-win-win’ for all.

• The two-month campaign starts with the organisers purchasing the Proton X70 for the Grand Prize, not only as a show of support for Malaysian brands, but also because it was chosen as one of 2019’s Cars of Malaysia by Aurizn for its combination of technology, performance and design.

• The nationwide campaign to support and buy Malaysian brands & products generated 4.1 million eyeballs and registered 49,996 participating entries from Malaysians since 1st of August till 30th of September 2019.

“Yee Lee has been in business for more than 50 years, having been established in 1968, when Malaysia was just formed. We lived through the ups and downs of this country, we have grown and prospered together with it, and we are proudly Malaysian,” said Mr Lim Ee Young, Group Managing Director of Yee Lee Corporation.“

We currently carry a wide range of home-grown fast-moving consumer goods that benefit all Malaysians with competitive pricing and superior quality. From cooking oil, to detergent, oral care products, and even instant noodles, our products are there to serve Malaysians for their daily needs,” he added.

In keeping with the patriotic theme of the campaign, the Proton X70 Premium was selected to headline the campaign as Grand Prize.

“We are delighted that the Proton X70 was selected as the grand prize for this campaign. As PROTON’s flagship, it has raised the bar, both in terms of product and perception, for Malaysian customers. The Proton X70 is not just a product but it is the manifestation of PROTON’s intent, going forward,” said Mr. Cheng Seng Fook, Director of Sales and Marketing, PROTON.

“The Proton X70 is one of the most sophisticated vehicles currently on sale in the market. It not only proudly carries Malaysian branding, but also offers consumers fantastic value for their money. These qualities are also embodied by Yee Lee’s products, and it is the reason why we chose it as grand prize of the campaign,” said Bobby Ang, Managing Editor of Aurizn.

The Menang Menang Menang campaign flagged off on 1st August 2019 with twelve brands from Yee Lee entering Evo Enduro 2019 with its own ‘racing teams’. The twelve teams consisted of local brands Cactus, Kizz, Morning Kiss, Neuvida, Red Chef, Red Eagle, Sabah Tea, Sunlico, Sunplus, Vecorn, Vesawit, and Vesoya, each boasted a beautiful car liveried with their branding being proudly carried from Kuala Lumpur to the streets of Thailand, and towards the end of the campaign, these ‘racing cars’ were recreated in the world’s most popular racing game Gran Turismo Sport, downloadable by millions of fans from all over the world to be played.

“We are glad to have this opportunity to work with Yee Lee, and we are proud to be able to not just promote these wonderful consumer goods brands to our fellow Malaysians, but also expose them across international borders to Thailand,” Ang continued.

In addition to the grand prize winner, two other lucky Malaysians pocketed RM38,000 in cash as first prize winners of the campaign. They were followed by a further ten second prize winners who won RM8,000 in cash each. Other prizes included 3-day-2-night holiday packages with RM2,000 pocket money for ten third prize winners and product hampers for 100 special prize winners.

“The Menang Menang Menang campaign has been an absolute success. With close to 50,000 entries, the amount of entries received were overwhelming, and we want to thank all Malaysians for their strong support of our products. We also want to congratulate the winners, and we hope they’ll enjoy the prizes they’ve won!” Mr. Lim concluded.