Petaling Jaya, 10th September 2019 - Honda Malaysia (or the Company) has officially commenced bookings for the New Civic ahead of its official launch in Quarter 4, 2019. Customers can now place a booking for the New Civic at all 98 Honda dealerships nationwide.
The 10th Generation Civic is currently the best-selling C-segment model in Malaysia with more than 50,000 units sold as of August 2019. Since it was launched in 2016, the Civic has captured 82% of the C-segment market share as of July 2019. The Civic is symbolic to the Honda brand in Malaysia, representing the brand in its styling, performance, drivability, technology, and overall value. Honda Malaysia’s current strong line-up of models has enabled the Company to maintain its No.1 position in the Non-National segment.
Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “Over the years, the Civic continues to hold the leadership position in the C-segment. It has sold more than 133,000 units in Malaysia since its first introduction in 2001 and celebrated a historical milestone with the delivery of the 130,000th Civic in early May this year. We are confident that the New Civic will not only continue to live up to its name, but also offerD-segment features with a sportier appearance and dynamic performance. The New Civic is the third Completely Knock-Down (CKD) model from Honda Malaysia to be introduced with Honda SENSING - the Next Generation Advanced Safety Technology - which offers a complete package that we believe will be attractive to customers in Malaysia.”
As the icon of Honda Malaysia, the Civic appeals as an exciting, fun and dynamic vehicle.The New Civic is powered by 1.5L VTEC Turbocharged engine that offers maximum power output of 173PS and maximum torque of 220Nm, which is equivalent to a 2.4L engine performance. The powerful engine is mated with Honda's Earth Dreams Technology Continuous Variable Transmission (CVT), delivering a balance of fun-to-drive performance and fuel efficiency. Civic is also the only mass market C-segment sedan to offer turbocharged engine as a powertrain option for customers and this has been a key determining factor for Malaysians in selecting the Civic as the sedan of their choice.